General Management & Strategie

Women Back to Business


For Women on the Move

Übersicht

Programmbeschreibung

For women with a university degree or advanced technical college degree who desire to return to the workforce, reposition themselves after a longer hiatus or to take on more responsibility. You are updated on the latest concepts and models for the most relevant management topics. One of the advantages of the programme are the core & elective modules, the two core workshops and the individual career consulting sessions as well as the mentoring programme.

Zielgruppe

Women who:

  • are motivated to start something new
  • have a university degree
  • took a career hiatus due to family duties OR
  • want to reposition themselves and take on more sophisticated tasks and additional responsibility
  • would like to return to the workforce in an international environment
  • would like to use their time in Switzerland to obtain a certificate in management from a leading university.

Infos

Startdatum
Dauer
9 days onsite, total 27 days
Anmeldefrist
Anzahl ECTS Punkte
12
Erfahrung
Höhere Führungskraft
Fachspezialist/-in
High Potential
Programmtyp
Zertifikat
Preis
CHF 15,000
Spezialpreise
Scholarships are available to individuals who meet certain requirements. Please contact us.
Durchführungsort
St. Gallen / Online
Einzelmodul buchbar
Ja
Flexibler Einstieg möglich
Ja
Programmsprache
Englisch

Kursziel

Our aim is to help women succeed professionally, in particular women who desire to return to the workforce, to reposition themselves on the job market, or to take on more sophisticated tasks and more responsibility.

Ihr Nutzen

You will obtain a professional education and support during your personal change process:

  • You will be updated on the latest concepts and models for the most relevant management topics and develop a deep understanding for the current challenges.
  • Your appeal for potential employers will increase.
  • You will receive professional support for your career transition through individual career consulting sessions, with the opportunity for conscious reflection on how to meet new challenges.
  • You will broaden your professional network with managers in leadership positions as well as with women who find themselves in a similar position as yours. 
  • The programme is structured in separate modules, enabling you to integrate it smoothly into your family and personal schedule.
  • Our partner companies ensure that course content is closely related to practice and guarantee early contacts to potential employers.
  • Flexible and individualized solutions (structure/schedule) are available.

Bewerbungsvoraussetzungen

Participants must have a degree from a university or advanced technical college, or in some exceptional cases upon approval, an equivalent educational certificate. 

Programmstruktur

The programme is structured in modules that total 27 class days spread out over a 12-month period. Course preparation and follow-up work will require an approximately equal amount of time. Participants will earn a total of 12 ECTS points. One ECTS point is equivalent to 30 hours of course work. 

Flexible and individualized solutions are provided as well.

WBB Overview

 

Inhalte & Faculty

Content & Faculty will be updated continuously in the upcoming weeks

 

WBB Annual Overview

 

WBB 2022 Online Kick Off Event 

18 May 2022, 9:00-11:30

Dr. Patricia Widmer, Programme Director Open Enrolment & Diversity, Executive School of Management, Technology & Law of the University of St. Gallen

Kristin Fuchs MA, Programme Manager Open Enrolment Programmes, Executive School of Management, Technology & Law of the University of St. Gallen

 

General Management: Core Module

23 May 2022, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

8 June 2022, 8:30-12:00, Online Transfer Session

This module addresses the basic challenges and questions of managing a complex organization based on the St. Gallen Management Model.

Learning Objectives

  • Understand the most important principles of management
  • Learn to deal with complexity and uncertainty in an organization
  • Understand what a management model is and how it can be used
  • Learn how to cope with different processes on a strategic as well as operational level
  • Apply the principles of management to organizational development
  • Understand how strategic management, organizational development, change management and process management are linked

Dr. Lüder Tockenbürger, Founder and Managing Partner of PRO4S & Partner GmbH, Lecturer at the Executive School of Management, Technology & Law of the University of St. Gallen

 

Business Writing: Personal Development Training

 

Business Writing in English

31 May 2022, 9:00-12:00, Online Input Session

3 June 2022, 9:00-11:00, Online Transfer Session

 

Business Writing in German

2 June 2022, 9:00-12:00, Online Input Session

9 June 2022, 9:00-11:00, Online Transfer Session

This personal development training offered in English and German offers you the opportunity to become familiar with accepted styles of writing in professional contexts. It allows you to develop clear, concise and correct business writing skills for CVs, cover letters, email correspondence and business texts, and provides guidance and tips for developing best business writing practices.

Learning Objectives

  • Become familiar with the generally accepted business writing style
  • Learn to transform lengthy, dense writing into clear, concise texts
  • Develop tools and practices to facilitate daily business writing

Kristin Fuchs MA, Programme Manager Open Enrolment Programmes, Executive School of Management, Technology & Law of the University of St. Gallen (Training in English)

Sarah Lenz, Programme Director Career Relaunch & Diversity, Executive School of Management, Technology & Law of the University of St. Gallen (Training in German)

 

Economics: Elective Module

7 June 2022, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

14 June 2022, 8:30-12:00, Online Transfer Session

This module includes the basic economic concepts based on hands-on economic issues. It provides an overview of the most important relationships between economic factors and introduces the way of economic thinking.

Learning Objectives

  • Get an idea how economists think
  • Understand why the government plays an essential role in economics
  • Understand the mechanisms of supply and demand and the role of prices
  • Get an overview of the different economic terms and understand how they are measured
  • Approach a holistic understanding of economic interrelationships, e.g., between interest rates, inflation, unemployment, GDP growth, exchange rates, indebtedness etc.
  • Learn how “the economy” works as a whole and comprehend the role of money

Dr. Tobias Trütsch, Head of Economics Division, Executive School of Management, Technology & Law of the University of St. Gallen

 

Interview Workshop: Core Workshop

 

Interview Workshop in English

13 June 2022, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

20 June 2022, 8:30-12:00, Online Transfer Session

 

Interview Workshop in German

17 June 2022, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

24 June 2022, 8:30-12:00, Online Transfer Session

This workshop focuses on how to find and get a job. Offered in English and German, it will provide you with highly practical tips regarding your job search, networking approach, application process and CV optimization. You will prepare for and practice answering tricky interview questions during mock interviews with other participants and give and receive feedback on the questions and answers. Self-branding, storytelling, your elevator pitch, market biases and LinkedIn will be discussed.

Learning Objectives

  • Gain useful tips regarding the job search and application process, interviewing and optimizing your CV
  • Develop solid interview skills through hands-on practice
  • Gain increased confidence by developing and optimizing your personal marketing, storytelling and elevator pitch

Dr. Mike Widmer, MBA, Founder and Managing Partner, Aalto AG, Lecturer at the Executive School of Management, Technology & Law of the University of St. Gallen

 

Balancing Your Life: Personal Development Training

 

Balancing Your Life

23 August 2022, 9:00-12:00, Online Input Session

29 August 2022, 9:00-11:00, Online Transfer Session

This personal development training addresses various aspects of seeking and living a balanced life, particularly in the midst of a job search, a career transition or a return to work after a family or personal break. It allows you to explore and reflect on the balance or lack thereof in your life and aims to offer concrete tips and guidance on how to practice resilience and achieve life balance.

Learning Objectives

  • Define 'balancing your life'
  • Explore various concepts and mindsets that promote a balanced life
  • Reflect on or develop a personal plan for balancing your life

Kristin Fuchs MA, Programme Manager Open Enrolment Programmes, Executive School of Management, Technology & Law of the University of St. Gallen

Sarah Lenz, Programme Director Career Relaunch & Diversity, Executive School of Management, Technology & Law of the University of St. Gallen

 

Law: Elective Module

26 August 2022, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

30 August 2022, 13:30-17:00, Online Transfer Session

This module provides an introduction to the Swiss legal system. It makes a deep-dive into Swiss contract law with an emphasis on employment law. It will address topics such as conclusion of an employment agreement, rights and obligations (e.g. salary, liability), issues around termination including settlement, and include a view on special protection provisions related to women (e.g., maternity, gender equality).

Learning Objectives

  • Gain an overview of the Swiss legal systems and its sources of law
  • Understand the basic elements of Swiss contract and labor law
  • Apply Swiss law to case studies

Prof. Dr. Bruno Mascello, Professor of Legal Management and Vice Director of the Executive School of Management, Technology and Law of the University of St. Gallen

 

Project Management: Core Module

5 September 2022, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

9 September 2022, 8:30-12:00, Online Transfer Session

This module explores the theory of project management and its implementation. Various fundamental tools are addressed along with a keen focus on agility, innovation and new ways of working in project management.

Learning Objectives

  • Understand the theory behind project management
  • Gain a solid overview of project management best practices and how these are successfully carried out within an organization
  • Identify and understand the role of a project manager and project leadership
  • Learn how to optimize project management processes
  • Explore project management in agile, innovative, modern environments

Dr. Patricia Widmer, Programme Director Open Enrolment & Diversity, Executive School of Management, Technology & Law of the University of St. Gallen

 

Artificial Intelligence: Elective Module

19 September 2022, 8:30-18:00,  WeiterbildungsZentrum (WBZ) St.Gallen

26 September 2022, 8:30-12:00, Online Transfer Session

This module sheds light on the multifaceted history, diverse use cases, and multiple social, economic, and political implications of Artificial Intelligence (AI), a ground-breaking set of technologies. It includes discussion on the advantages and limits of machine learning, algorithmic bias, diversity in the tech sector, as well as ethical considerations. The module will equip you with the concept of "code capital", a framework that enables you to better understand and evaluate how AI applications are changing business and leadership, its relevance for numerous sectors, and how you can actively shape its potential. 

Learning Objectives

  • Get an overview of the interdisciplinary history and interpretations of AI 
  • Understand the central techniques and applications of AI in business, politics, and social life 
  • Learn to assess the contributing factors of an AI system's potential impact  
  • Learn to evaluate the relevance of AI for individual business needs  

Dr. Léa Steinacker, Co-Founder & Chief Operations Officer at ada, Lecturer at the Executive School of Management, Technology & Law of the University of St. Gallen

 

Entrepreneurial Mindset: Personal Development Training

 

Entrepreneurial Mindset: The Art of Taking Ownership 

29 September 2022, 9:00-12:00, Online Input Session

27 October 2022, 9:00-11:00, Online Transfer Session

This personal development training offers an introduction to the St.Galler Startup Navigator. It explores profiling/prototyping and a problem/solution fit. Customer decision making, the value proposition and a pitching framework will be addressed.

Learning Objectives

  • Understand the basics of the St.Galler Startup Navigator
  • Become familiar with problem solving and customer decision making
  • Practice ‘’Idea Pitching”

Maria Luisa Fuchs, Startup@HSG, Chair for Entrepreneurship, Institute of Technology Management, University of St. Gallen

 

Leadership: Elective Module

7 November 2022, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

14 November 2022, 8:30-12:00, Online Transfer Session

In this module the topic of leadership will be discussed from the perspective of leading self, others and the organization.

 Learning Objectives

  • You gain confidence in leading yourself, a team and navigating successfully in a complex organization
  • Learn about the different aspects and dimensions of leadership, the challenges and the general impact of leaders in different functions and positions
  • Know the important aspects of leading self, eg. reflection and planning your agenda, resilience, work-life-integration
  • Identify the elements of positive teamwork and the role leadership plays
  • Learn how the individual leader is part of an organizational context and how she can influence positively the corporate culture

Prof. Dr. Ulrich Zwygart, Lecturer at the Executive School of Management, Technology & Law of the University of St. Gallen

 

Strategy: Core Module

21 November 2022, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

24 November 2022, 8:30-12:00, Online Transfer Session

In this module you will learn how to develop and implement a strategy and explore in-depth international strategy and cross-cultural management.

Learning Objectives

  • Understand the meaning of strategy
  • Differentiate between corporate strategy, competitive strategy, and international strategy
  • Recognize the biggest challenges in mergers & acquisitions
  • Understand international market entry
  • Identify the challenges in cross-cultural management

Prof. Dr. Winfried Ruigrok, Professor of International Management and Dean of the Executive School of Management, Technology & Law of the University of St. Gallen

 

Collaboration Workshop: Core Workshop

 

Collaboration Workshop in English

28 November 2022, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

5 December 2022, 8:30-12:00, Online Transfer Session

 

Collaboration Workshop in German

30 November 2022, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

7 December 2022, 8:30-12:00, Online Transfer Session

This workshop focuses on how to keep a job. Offered in English and German, it provides you with the most up-to-date knowledge of today’s work environment. Topics including agility, successful team collaboration, effective professional communication, stakeholder management and digital savviness are addressed in this workshop. You will have the opportunity to reflect on and practice the elements of successful collaboration.

Learning Objectives

  • Explore new ways of working
  • Gain solid knowledge of and develop skills for successful communication and collaboration in the workplace
  • Become familiar with the digital environment and update your digital skills

Dr. Mike Widmer, MBA, Founder and Managing Partner, Aalto AG, Lecturer at the Executive School of Management, Technology & Law of the University of St. Gallen

 

D&I@Work: Personal Development Training

 

D&I@Work 

10 January 2023, 9:00-12:00, Online Input Session

16 January 2023, 9:00-11:00, Online Transfer Session

This personal development training explores the theory behind and the successful implementation of diversity and inclusion in the workplace.

Learning Objectives

  • Learn about diversity and inclusion at the workplace
  • What are the theoretical foundations behind diversity and inclusion in the workplace?
  • What can companies, their leaders and team members do to promote diversity, equity and inclusion?
  • How can equal opportunities for all be created?

Dr. Nora Keller, Senior Project Manager, Competence Centre for Diversity & Inclusion, Executive School of Management, Technology & Law of the University of St. Gallen 

 

Finance: Elective Module

18 January 2023, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

23 January 2023, 8:30-12:00, Online Transfer Session 

This module offers an update on the most current tools and instruments used in controlling and finance such as balance sheets, profit and loss statements, cash flow statements and financial key performance indicators.

Learning Objectives

  • Identify the most important financial data used to analyse company performance
  • Learn to interpret financial data
  • Understand how financial key performance indicators (KPI) are linked to the business model

Dr. Thorsten Truijens, Managing Partner, Controlling Partner St. Gallen, AG, Lecturer at the Executive School of Management, Technology & Law of the University of St. Gallen

 

Human Resources: Elective Module

27 February 2023, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

6 March 2023, 8:30-12:00, Online Transfer Session

This module addresses positive Human Resource Management (HRM) and how HRM should react to new challenges in the working environment.

Learning Objectives

  • Learn how HR can contribute to employee engagement and happiness
  • Identify the secret to positive teamwork and what roles HR plays
  • Recognize which concepts and instruments stand out in training and development

Prof. Dr. Antoinette Weibel, Professor of HR Management and Director FAA-HSG, Lecturer at the Executive School of Management, Technology & Law of the University of St. Gallen

 

Marketing: Core Module

13 March 2023, 8:30-18:00, WeiterbildungsZentrum (WBZ) St.Gallen

3 April 2023, 8:30-12:00, Online Transfer Session 

This module provides an overview of the core concepts of modern marketing management which will enable you to develop a customer-centric marketing strategy. This includes the analysis of customer needs, identification of competitor strengths and weaknesses and development of a strategic marketing plan. The module will also touch on the topic of changing marketing practices, including the role of online business.

Learning Objectives

  • Get an overview on the definition, tools and objectives of marketing in general
  • Learn to identify a company's market, its marketing environment and its position within the market
  • Identify a company's marketing opportunities; use the tools of market segmentation and market segment targeting
  • Understand how a company's strategy is translated into successful marketing activities
  • Understand the impact of digitalization and new information technologies on changing marketing practices

Dr. Katharina Rege, Researcher and Lecturer in Marketing at HEC Lausanne, visiting Professor at EHL Lausanne.

Bewerbung

Ihre Bewerbung

Please contact us using the following form. We will be happy to arrange a brief telephone call with you.

Start your professional future today! We look forward to meeting you!

Sign up now

Weitere Informationen

Partnerunternehmen

Partner companies get exclusive access to a new talent pool of skilled women and qualified leaders:

  • Through internships and other meetings, have the chance to get to know potential candidates and their strengths
  • Comparatively low priced recruitment opportunities
  • Image building for the company
  • To make a contribution to an important socio-political and economic issue

 

Our Partners

WBB Partners

 

Presseartikel

Women Back to Business (ES-WBB) alumna honored with award

We are very pleased to announce that our former participant Oxana Ochsner is one of the recipients of the Women's Business Award. Ten women were honored on the occasion of the annual Women's Business Conference organized by the Lucerne University of Applied Sciences and Arts in November 2015. Oxana received an award for her successful career comeback and has been working for Raiffeisen Schweiz (one of our partner companies) since her return to the workforce. 

 

Press articles
St.Galler Tagblatt: «Die Ostschweiz hat ein eher konservatives Rollenverständnis»: HSG-Professorin Gudrun Sander über Frauen, Familie und Beruf, July 2021
SonntagsZeitung, Schweizer Firmen behindern die Karriere vieler Frauen, September 2020 (German article)

Forbes, Superwoman, April 2020  (German interview)
mygirlfriendguide.com, Women Back to Business Program, January 2017

 

Other resources

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Testimonials

The coaching and the contact with other women who all wanted to work helped me. I had a wonderful coach; she helped me regain my confidence. I really needed this. The course curriculum was also exciting and of a high standard, and gave me the confidence to be able to learn and implement new things quickly. You need the courage to be imaginative. Because there is no right way to proceed in such situations
Portrait Raquel Delgado Moreira
Raquel Delgado Moreira
Historian
WBB helped me personally to learn more about business thinking patterns. Everything today is economized and structured in clear schemes. If I want to describe an idea and wish to be understood, I have to talk about opportunities and risks or about the degree of public awareness and effort required. Before, I would have talked in long sentences and spoken using flowery language. I knew much of the economic vocabulary. Each woman must discover what she can contribute and must follow her own path.
Portrait Donata Gianesi
Donata Gianesi
Art Historian

Warum HSG?

Mit einer Weiterbildung an der Universität St.Gallen (HSG), einer der führenden Wirtschaftsuniversitäten Europas, schaffen Sie sich die besten Voraussetzungen für Ihre Zukunft. Die HSG ist mehr als ein Lernplatz, sie ist ein Ort der Inspiration, der Sie zum Denken anregt. Sie eignen sich aktuelles Wissen von hoher Praxisrelevanz an und gewinnen wertvolle Erkenntnisse. Dadurch sind Sie in der Lage, einen wichtigen Beitrag zur gesellschaftlichen, wirtschaftlichen und zu Ihrer persönlichen Entwicklung zu leisten. "From insight to impact" ist nicht nur unsere Botschaft, es ist ein Versprechen, an dem wir uns messen lassen.

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