Roundtable: Building High-Value B2B Relationships

Join us for this Triple Fit Strategy workshop to help your company build Level 5 business relationships with your customers.

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University of St.Gallen
Executive Campus HSG
Holzstrasse 15
9010 St.Gallen

About the Roundtable: Building High-Value B2B Relationships

The participants will develop content for a strategic dialogue with their B2B customers along with the opportunity to develop a tailor-made game-changer strategy for a business relationship of their choice and get valuable feedback in a safe peer-to-peer environment.

About the Triple Fit Canvas

The Triple Fit Canvas is a hands-on, proven tool that enables organisations to design, maintain and innovate high-value relationships in a fast and easy way. 

It was developed by Dr. Christoph Senn and has already helped 100+ companies to take a 360-degree perspective on collaboration and identify game-changer strategies and actions across industries and geographies.

To learn more, visit:

About CGAM (Competence Center for Global Account Management)

The Roundtable is organised by CGAM (Competence Center for Global Account Management), the world’s leading platform for Global Customer-Supplier Relationship Research and Education with a total of over 1000 Alumni across diverse industries. Our mission is to shape the future of collaboration and help companies gain competitive advantage through high-value relationships.

Register Now / Recommend a Participant from your Company

Open for participants with sales and procurement roles from all industries. Registrations on a first-come, first-served basis.

The event is free of charge for St.Gallen CGAM Corporate Partners. Non-CGAM members are invited to attend for a fee of CHF 1’450.00 per person which includes the full event participation including lunch buffet and coffee breaks.

To register for the Roundtable or download the Program Agenda, please click the respective links below.

For any queries, write to us at

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