Caroline Meister joined the Executive School of Management, Technology and Law at the University of St.Gallen (ES-HSG) in October 2008. She has been realising various design projects in the areas of new media (websites, videos, newsletters) as well as classic media (CD programs, brochures, promotions). Her field of activity ranges from corporate design, editorial design, and trade fair construction to promotion and advertising campaigns. She is also Programme Manager for the alumni programme “HSG Highlights” and “KI-Projekte erfolgreich managen”.
Ms Meister is well versed in all aspects of marketing communications. Her wide-ranging experience include the long-standing management of a large national retail chain’s advertising department, diverse responsibilities in international advertising companies as well as her position on the customer side. She is an expert in all areas of communication and has worked on projects such as product launches and company repositioning, image campaigns, strategies for market penetration, development and introduction of corporate identity and corporate design, development of qualified CRM systems and customer magazines, managing various customer events as well as realising and producing company brochures.
Caroline Meister graduated with the internationally recognized IAA’s Diploma in Marketing Communications Leadership from SAWI, Switzerland. In 2018 she trained as a certified publishing multimedia professional. The “Publisher Professional – Profile “Multimedia” (“9PM”) deals with photography and video as well as media production, digital publications and web design for desktop and mobile devices.
