Caroline Meister joined the Executive School of Management, Technology and Law at the University of St.Gallen (ES-HSG) in October 2008. She has been working in the Marketing and Communications division and is responsible for marketing-related tasks including planning, execution, coordination, and controlling.
Ms Meister is well versed in all aspects of marketing communications. Her wide-ranging experiences include the long-standing management of a large national retail chain's advertising department, diverse responsibilities in international advertising companies as well as her position on the customer side. She is an expert in all areas of communication and has worked on projects such as product launches and company repositioning, image campaigns, strategies for market penetration, development and introduction of corporate identity and corporate design, development of qualified CRM systems and customer magazines, managing various customer events as well as realising and producing company brochures.
Caroline Meister graduated with the internationally recognized IAA's Diploma in Marketing Communications Leadership from SAWI, Switzerland.