Professor Dr. Marcus Schögel, born in Berlin (1967) is head of the competence center for Marketing Channels and Alliance Management at the Institute for Marketing and Retail Management at the University of St. Gallen.
He studied business administration at the Free University of Berlin. He earned his doctoral degree from St. Gallen University in 1997 and is since then lecturing different courses in marketing as well on bachelor, master and executive level. His research focuses on current issues in marketing strategy, channel management and trend management in marketing. In his research he works closely together with different companies from consumer goods as well as from service and IT-industries (e.g. BMW Group, McKinsey&Co, Microsoft, Henkel KgaA, etc.).