Digitalisation & Transformation

Artificial Intelligence for Executives

Develop the Mindset, Knowledge, and Skills for the Digital Age


Programme Description

This programme trains high-level executives in the mindset, knowledge, and skills necessary for business leaders in the age of artificial intelligence (AI). AI already permeates large swaths of our lives, and numerous applications upend diverse industries. Through a 6-week curriculum, this course offers individual e-learning, virtual keynotes, and interactive discussions with leading experts, as well as group work and professional coaching sessions. As one of the highlights, participants will learn from industry experts about their AI implementation and its impact on their business.

The programme covers the limits and possibilities of AI, ethical implications of algorithmic automation, new business models in the platform economy, detailed company insights, and scenario planning for strategic decision-making and management of AI.

Participants will receive a certificate of attendance from the University of St.Gallen.

Target Audience

International executives of companies headquartered or active in Europe.


Start Dates
6 weekly sessions (08:15-10:15 h CET)
Number of ECTS Credits
Level of Experience
Senior Manager
Programme Type
CHF 2'900.-
Special Discounts
Please get in touch with us for team bookings.
Individual Modules Bookable
Flexible Entry
Programme Language


The programme addresses the learning dimensions of Be, Know and Do. Participants will be able to identify the challenges of AI transformation in their organization, learn about tools and methods to lead their organizations in the age of AI, and become a successful AI leader.

Course Structure

The course provides multimedia on-demand material for independent e-learning plus six weekly virtual sessions with keynotes, discussions, and group work exercises.

Learning Journey

Content & Faculty

Each week covers an essential dimension of the revolutionary transformation fueled by advances in AI, including expert input from machine learning professors, algorithmic ethicists, scenario planners, and business innovators. The course will equip participants with a grasp of the history and contemporary relevance of AI and its many industrial applications and a deeper understanding of the logic and ethics of algorithmic decision-making for a responsible implementation process. They will learn about the opportunities of the platform economy and how to best use AI for their business purposes, and how to plan for different scenarios and most effective executive decision options in the age of machine automation.

Weekly sessions

  • Introduction and Goal Setting (Prof. Dr. Miriam Meckel, Stephanie Schoss, Léa Steinacker; 20 October 2021)
  • Limits & Possibilities of AI; AI in my Industry (Prof. Dr. Damian Borth; tbd)
  • Responsibility and AI: Ethical implications and how to manage them (Dr. Urs Gasser; tbd)
  • AI Business Models & the Platform Economy (Prof. Dr. Oliver Gassmann; tbd)
  • Managing AI; Applying Scenario Techniques (Dr. Rahaf Harfoush; tbd)
  • Decision-making in the Age of AI; Coaching & Wrap-Up (Julian Kea; tbd)

Our Faculty 

Discuss with and learn from our renowned professors and industry experts 

  • Prof Miriam Meckel (Academic Director)
    Miriam is Professor for Communication Management at the University of St.Gallen and the founding publisher of "ada", a digital learning platform of Handelsblatt Media Group, Germany's leading business publishing house. From 2014-2018 she was the editor-in-chief and publisher of the magazine WirtschaftsWoche, Germany's weekly business publication. Before joining WirtschaftsWoche, Miriam was the Managing Director of the Institute for Media and Communication Management at the University of St.Gallen. Previously, Miriam spent four years in politics at the Office of the Premier of the German State of North Rhine-Westphalia, first as Undersecretary for Media and government spokeswoman, then as Undersecretary for Europe, International Affairs, and Media. Miriam is an award-winning speaker and a bestselling book author who has published prolifically on the development of the Internet, digital life and the future of journalism.
  • Prof Damian Borth
    Damian Borth is Professor of Artificial Intelligence & Machine Learning at the Institute for Computer Science at the University of St. Gallen. Damian's research focuses on large-scale multimedia opinion mining applying machine learning and in particular deep learning to mine insights (trends, sentiment) from online media streams. He actively promotes the use of multimedia opinion mining for social good following the UN Principles for Responsible Investment (PRI) and the AI-for-Good initiative.
  • Dr. Urs Gasser 
    Dr. Urs Gasser is the Executive Director of the Berkman Klein Center for Internet & Society at Harvard University and a Professor of Practice at Harvard Law School. His research and teaching activities focus on information law, policy, and society issues and the changing role of academia in the digitally networked age. His research projects – several involving the Global Network of Internet & Society Centers, which he helped to incubate – focus on the governance of rapidly evolving technologies such as Cloud Computing, the Internet of Things, Augmented Reality, and Artificial Intelligence, with a particular interest in privacy and security issues and the broader implications of these technologies, including questions of agency, autonomy, and trust.
  • Prof Oliver Gassmann
    Oliver Gassmann is managing director of the Institute of Technology Management and the Global Center for Entrepreneurship and Innovation at the University of St.Gallen. Oliver has published over 400 publications and several books on management of innovation. His book 'The Business Model Navigator' by Financial Times has been called as a 'sensation' (FAZ) and became an international bestseller rapidly, translated in many languages. He is the most cited researcher in the field of "R&D Management "worldwide (Google Scholar, 2019).
  • Rahaf Harfoush
    Rahaf Harfoush is a strategist, digital anthropologist, and best-selling author who focuses on the intersections between emerging technology, innovation, and digital culture. She is the Executive Director of the Red Thread Institute of Digital Culture and teaches “Innovation & Emerging Business Models” at Sciences Politique’s school of Management and Innovation in Paris. She is currently working on her fourth book.
  • Julian Kea
    Julian Kea is a Serious Games facilitator and team coach based in Berlin. He creates activating learning environments with minds-on workshop methods. These enable teams to have an authentic exchange, promote mutual understanding and strengthen cooperation. Julian is a guest lecturer at Hertie School and the University of Applied Science Potsdam. His mantra is "Rediscover Learning. Work Smarter."
  • Stephanie SchossStephanie Schoss is a Director at the HSG Executive School of the University of St. Gallen and a Director of the Competence Center for Top Team Research at the HSG Institute of International Management. Stephanie studied Business Administration at the Universities of St.Gallen, Harvard and the Singapore Management University. Her research focuses on team personality, leadership and the effects of conflicts, empathy, and “we-consciousness” in (virtual) teams. Before joining the university, Stephanie made her career as an active entrepreneur in various industries and as a passionate pilot (private and commercial). She still serves as Chairwoman of her own business psychology company and as founding partner of C Talks, a Peer-Community for the most senior European Top ManagersStephanie was recognised as manager of the year in 2013 by Generation CEO.
  • Léa Steinacker
    Léa Steinacker is the Chief Strategy Officer and a member of the founding team of ada - a learning initiative focused on the future of work and socio-technological change. She oversees strategy, develops live experiences, and shapes content curation for the platform. Previously, Léa served as the Chief Innovation Officer of WirtschaftsWoche, Germany's leading business magazine, and wrote a bi-weekly column about code capital, a term she coined about the interplay of artificial intelligence, markets, and democracy.

Faculty may be subject to change.

Further information

Corporate Partners

We are proud to announce Tchibo's support as our corporate partner. 


As a company committed to live full responsibility for people and the planet, we see great opportunities to create innovative AI based solutions that ultimately benefit our consumers, everyone in our supply chain and the environment. We strongly believe that all executives will have to build their abilities to strategize with AI in mind to harness this potential. We are excited to be part of a journey that pioneers building these skills and the underlying business mindset for future generations.
Thomas Linemayr
CEO & Chairman of the Executive Board, Tchibo

Why HSG?

Executive education at the University of St.Gallen (HSG), one of Europe's leading business universities, provides you with an optimal preparation for the future. The University of St.Gallen is more than just an educational institution; it is a place of inspiration that stimulates you to think. You will acquire up-to-date knowledge that is of great practical relvance, and gain valuable insights. This will enable you to make an important contribution to social and economic progress and to your own personal development. "From insight to impact" is not just our message; it is a promise against which we can be measured. 

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