General Management & Strategy

Building Sustainable Strategies

A Highly Efficient Executive Education Course on Strategic Management


Programme Description

Comprehensive Strategy Development and Execution
Whether a chip factory or a football club, whether a global automobile producer or a newly founded start-up, what all companies share is that they need to choose a path to proceed along towards realising their vision.

What factors decide whether they will be successful? How do they best design their strategy process? What do they need to take account of when formulating their strategy? How do they implement it? How do they recognize whether they are on the right track? These are questions which are thoroughly analysed using the “St. Gallen General Management Navigator” in this executive course.

Target Audience



Start Dates
3 days
Number of ECTS Credits
Level of Experience
Senior Manager
Functional Manager
Functional Specialist
High Potential
Programme Type
Short Seminar
CHF 6'300
St. Gallen
Individual Modules Bookable
Flexible Entry
Programme Language

Programme Benefits

The combination of Internet-based learning technology, personal tutoring, and traditional in-class training allows you to take advantage of the benefits of blended learning, a highly efficient means of teaching. In this way you acquire a set of instruments to manage a company or a unit with regards to strategic success.

Course Structure

  • 36 hours of eLearning including tutoring with corresponding preparatory and follow-up work
  • three days of in-class sessions

Content & Faculty

  • Taking the initiative: Strategy development
  • Driving businesses: Competitive advantage and growth
  • Inducing change: Strategy implementation

Tomi Laamanen, Prof. Dr. Dr., Chair of Strategic Management, Director of the Institute of Management, University of St. Gallen

Claus Jacobs, Prof. Ph.D., Visiting Professor of Strategy and Organization, Institute of Management, University of St. Gallen


A holistic short program, providing deep academic knowledge combined with real-life techniques to create and implement both excellent and sustainable strategies.
Maja Simic
Marketing Manager, The concern BAMBI JSC
Excellent structure ranging from strategy development to strategy implementation!
Michael Spindler
Director of Business Development, SAP

Why HSG?

Executive education at the University of St.Gallen (HSG), one of Europe's leading business universities, provides you with an optimal preparation for the future. The University of St.Gallen is more than just an educational institution; it is a place of inspiration that stimulates you to think. You will acquire up-to-date knowledge that is of great practical relvance, and gain valuable insights. This will enable you to make an important contribution to social and economic progress and to your own personal development. "From insight to impact" is not just our message; it is a promise against which we can be measured. 

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