General Management & Strategy

CAS-HSG Business Model Innovation

The leading program for the design of innovative business models


Programme Description

In today’s business the ability to develop innovative business models is an essential condition to maintain long-term competitiveness. In a more and more dynamic and complex market environment it is not sufficient anymore to build on innovation mechanisms that are limited to products and processes. The innovation of business models is the key element to transform innovative products into unique customer value. 

This program has been developed to teach you the theoretical basis and methodical tools you need for Business Model Innovation as one aspect. However, the goal is to assist you developing an innovative business model prototype for your organization during this course. By this you get the chance to significantly drive business performance in your company.

Target Audience

A DIVERSE GROUP OF INSPIRING PEERS — The program is designed for senior executives and entrepreneurs who have the experience and capability to drive business model innovation in their team, their project, their business unit or company. In particular, it is aimed at executives in Innovation Management, Corporate Development, General Management and Sales & Marketing.

Please visit our website for more information about our certificate:


Start Dates
15 days of attendence over the course of three modules
Application Deadline
Number of ECTS Credits
Level of Experience
Senior Manager
Programme Type
CHF 19'500.-
St. Gallen and Silicon Valley
Individual Modules Bookable
Flexible Entry
Programme Language

Content & Faculty

Module Overview


ST. GALLEN – February 5-9, 2018

A dynamic start to the fundamentals of Business Model Innovation. From the very beginning we encourage you to think critically and to challenge your own established assumptions: a key element of Business Model Innovation. Case studies and group workshops supplement the Business Model Navigator that serves as the theoretical basis to understand business models, their interplay and innovation. A closer look is taken on digital transformation and the potential of IoT and Industry 4.0 for Business Model Innovation. 


SILICON VALLEY – March 12-16, 2018

Hands-on design thinking sessions with one of its most accomplished pioneers Professor Larry Leifer from Stanford University. Design Thinking is a human-centered approach that integrates expertise from design, social sciences, business and engineering. It is widely used in the rapid design of prototypes and the development of business model innovations.The module itself is being divided into seminars in which the methodological knowledge is imparted and excursions to some of the world’s most innovative firms such as SAP, Autodesk and Tesla acts as a transition phase from theoretical knowledge to real world application.


ST. GALLEN – June 25-29, 2018

After the implementation phase in your organization it is time for reflection and addressing the social side of change. A key element of this module is the presentation of your innovation project in front of the course. Receiving feedback from our experts and other participants with diverse industry backgrounds represents an essential source for insights about further optimization of your business model.


Remote at your company – Throughout the duration of this entire course you will be working on your own Business Model Project

Supported by the theory you learn in the modules, you work on your own business model project during the duration of this course. Applying the knowledge and methods learned in the modules, you move from a mere idea at the beginning of the course to a prototype by the end of it: You develop a detailed concept of your most promising business model, test the most critical assumptions and drive towards the implementation in your company. Throughout this process we support you with advice on how to address the most critical challenges occurring during the project via virtual expert sessions.

Why HSG?

Executive education at the University of St.Gallen (HSG), one of Europe's leading business universities, provides you with an optimal preparation for the future. The University of St.Gallen is more than just an educational institution; it is a place of inspiration that stimulates you to think. You will acquire up-to-date knowledge that is of great practical relvance, and gain valuable insights. This will enable you to make an important contribution to social and economic progress and to your own personal development. "From insight to impact" is not just our message; it is a promise against which we can be measured.