In today’s business the ability to develop innovative business models is an essential condition to maintain long-term competitiveness. In a more and more dynamic and complex market environment it is not sufficient anymore to build on innovation mechanisms that are limited to products and processes. The innovation of business models is the key element to transform innovative products into unique customer value.
This program has been developed to teach you the theoretical basis and methodical tools you need for Business Model Innovation as one aspect. However, the goal is to assist you developing an innovative business model prototype for your organization during this course. By this you get the chance to significantly drive business performance in your company.
Module 1: THE BUSINESS MODEL NAVIGATOR
ST. GALLEN – March 06-10, 2017
A dynamic start to the fundamentals of Business Model Innovation. From the very beginning on we encourage you to think critically and to challenge your own established assumptions, a key element of Business Model Innovation.Case studies and group workshops supplement the Business Model Navigator that serves as the theoretical basis to understand business models, their interplay and innovation. A closer look is made on digital transformation and the potential of IoT and Industry 4.0 for Business Model Innovation.
Module 2: DESIGNING BUSINESS MODELS
SILICON VALLEY – April 03-07, 2017
Hands-on design thinking sessions with one of its most accomplished pioneers Professor Dr. Larry Leifer from Stanford University. Design Thinking is a human-centered approach that integrates expertise from design, social sciences, business and engineering. It is widely used in the rapid design of prototypes and the development of business model innovations.The module itself is being divided into seminars in which the methodological knowledge is imparted and excursions to some of the world’s most innovative firms such as SAP, Autodesk and Tesla acts as a transition phase from theoretical knowledge to real world application. By the end of the module workshops dealing with the development of business model prototypes play a key role for the subsequent Impact & Implementation Session.
Module 3: IMPACT AND IMPLEMENTATION
AT YOUR COMPANY – April 10-14, 2017
Your chance for intense implementation. Applying the knowledge and methods learned in the previous sessions this phase is the most critical and intensive but also the most exciting part of the program: You develop the detail concept of your most promising business model and drive the implementation in your company. It is important to keep up a good flow among all involved members of your team. For this you develop an individual implementation plan mutually with our faculty coaches. Get advice how to address the most critical challenges occurring during the project.
Module 4: LEADING CHANGE
ST. GALLEN – June 26-30, 2017
After 8 weeks of implementation in your organization it is time for reflection and addressing the human side of change. A key element of this module is the presentation your innovation project in front of the course. Receiving feedback from our experts and other participants with diverse industry backgrounds represents an essential source for insights about further optimization of your business model.