Digitalisation & Transformation

CAS HSG Digital Innovation and Business Transformation

Perfectly suited to the job description of new leadership roles in the “digital business”.


Programme Description

This certificate programme addresses business leaders who are eager to strengthen their capabilities of transforming their business into a successful digital business.

We are convinced that the arising opportunities of digitalisation will ask for business leaders that actively manage the challenges of the digital transformation based on innovative business models.

Business innovation becomes increasingly important as a source of competitive advantage asking for the professionalism and efficiency of specialists. As a consequence, we have launched this high-quality and unique executive training named “Certificate of Advanced Studies (CAS) Digital Innovation and Business Transformation”. It is perfectly suited to the job description of new leadership roles in the “digital business”, such as the Chief Digital Officer. This 18-day-programme focuses on two aspects: First of all, it concentrates on the integrated and holistic analysis of the comprehensive change process through digital innovation. Secondly, it aims at the development of business models which carry the digital transformation.

With a unique blend of state-of-the-art scientific knowledge, best practice examples, hands-on exercises and vibrant networking, you will enhance your experiences with holistic and approved know-how by one of the leading top-business schools in Europe. You will learn how to identify and resolve current and fundamental challenges that every business leader inevitably faces in the context of digital transformation. We look forward to seeing you in the next certificate course.

Target Audience

You are:

  • a senior executive or entrepreneur with the aspiration to drive the digital transformation in your team, your project, for your business unit or company
  • a representative of your company, responsible for: Business development,R&D (product & technology development), Innovation management, Information Management


Start Dates
18 days
Application Deadline
Number of ECTS Credits
Level of Experience
Senior Manager
Programme Type
CHF 19'800.-
Special Discounts
Up to 6 months prior to the commencement of the programme, an early booking discount in the amount of 10 % of the study fee is granted to incoming applications.
We offer a special discount for members of HSG alumni.
St.Gallen (CH)
Individual Modules Bookable
Flexible Entry
Programme Language


You will join...

  • a network of experts and a diverse group of inspiring peers
  • motivated fellow participants from different functions and sectors
  • classmates with unique business experience and manifold backgrounds providing
  • a plentiful source of inspiration and cross-industry knowledge
  • a teaching team with extraordinary academic expertise and remarkable work
  • experience in the business world

Programme Benefits

The CAS Digital Innovation and Business Transformation focuses on the holistic change process for digital innovation and the development of business models which carry the digital transformation. 

Graduates of the CAS Digital Innovation and Business Transformation are capable to:

  • assess the impact of IT and IT innovations on both the business model and the organisation.
  • create strategies for the innovation of business models and implement them efficiently and successfully.
  • plan the change process and orchestrate & conduct it target-oriented.
  • have parts of the CAS credited when enrolling for the “Executive MBA HSG in Business Engineering” programme (in German) if they meet its eligibility criteria.

Application Criteria

Applicants for the CAS Digital Innovation and Business Transformation must meet the following requirements:

  • Recognised undergraduate degree (e.g. bachelor degree)
  • At least five years of practical experience, preferably also in a leadership position

In individual cases applicants with other qualifications may be admitted (“sur dossier”) by the Academic Director.

Course Structure

The curriculum is organised in six modules of three days each (Wednesday – Friday). Participants complete one module on average per month. This design enables participants to align the programme with their jobs.

Business Engineering

  • Business Engineering basics
  • IT/business architecture
  • IT/business alignment
  • Innovation management
  • Business model innovation: case studies

Service Innovation and Design

  • Digitalisation, digital goods and servitisation
  • Product Service Systems
  • Service Design, Co-Design & Open Service Innovation
  • Service Innovation processes & methods
  • Service Prototyping, Toolkits, Service Evaluation

IT and IT Innovations

  • Industry applications of Artificial Intelligence and Machine Learning
  • Potential of Internet of Things (IoT) with case studies
  • Designing Digital Nudges
  • Applications of Virtual and Mixed Reality
  • Legal and Ethical Aspects

Business Model Innovation

  • Design principles for business models
  • Business model patterns
  • Technology transfer
  • Success factors
  • Case studies of innovative business models

Leadership for the Digital Transformation

  • Leadership in digital organisations
  • Leadership myths
  • E-Leadership
  • Leadership decisions
  • Leadership in organisational change processes

Business Transformation

  • Basics of business transformation
  • Methodical transformation
  • Business transformation in the context of business model innovation
  • Framework “Transformation for the digital business”
  • Case studies

Content & Faculty

Leading experts and academics in the field of business innovation management will equip you with the most relevant knowledge on digital innovation and business transformation.

  • Prof Dr Reinhard Jung (Chair of Business Engineering, Institute of Information Management, University of St.Gallen)
  • Prof Dr Ulrike Baumöl (Rector, University of Liechtenstein)
  • Prof Dr Dieter G. Herbst (Head of the Department Leadership in Digital Communication, Berlin University of the Arts)
  • Prof Dr Jan Marco Leimeister (Chair of Information Systems, Institute of Information Management, University of St. Gallen)
  • Dr Christoph Meister (CEO, BGW AG Management Advisory Group)

How to apply

Your Application

Please submit the following documents for your application:

  • Completed Online Application Form 
  • CV (with education and professional experience as well as a brief description of your current situation)
  • Personal motivation for attending the program
  • Diplomas or transcripts and work-related letters of reference

Further information


Digital Transformation is a daily companion and challenge in my position. This compact executive programme has covered my needs for a rigor and relevant executive education.
Olaf Zimmermann Testimonial CAS HSG Digital Innovation and Business Transformation
Olaf Zimmermann
Head of Group IT Network Services, Oerlikon IT Solutions AG

Why HSG?

Executive education at the University of St.Gallen (HSG), one of Europe's leading business universities, provides you with an optimal preparation for the future. The University of St.Gallen is more than just an educational institution; it is a place of inspiration that stimulates you to think. You will acquire up-to-date knowledge that is of great practical relvance, and gain valuable insights. This will enable you to make an important contribution to social and economic progress and to your own personal development. "From insight to impact" is not just our message; it is a promise against which we can be measured. 

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