General Management & Strategy

Diploma in General Management

The Focused and Effective Executive Program


Programme Description

Web-based learning technology and interactive in-class sessions allow you to take advantage of efficient blended learning. You learn how to handle complex management issues through targeted application training. Individual coaching for transfer projects and your leadership skills ensures a link between the program content and its application in practice.


Target Audience

Non-Business Specialists

At least five years of professional and three years of management experience (e.g. at project level) and hold a degree or comparable specialist qualification in a non-business-administration field.



Start Dates
31 days
Application Deadline
Number of ECTS Credits
Level of Experience
Senior Manager
Functional Manager
Functional Specialist
High Potential
Programme Type
CHF 40'400
Executive Campus University of St. Galen / E-Campus Hotel Einstein, St. Gallen
Individual Modules Bookable
Flexible Entry
Programme Language


Apply your Aquired Knowledge in Practise

The acquisition of new knowledge is an important aspect of the executive education program.
Ultimately, however, it is how this knowledge is applied in practice that is decisive. As part of
the diploma, you therefore complete a wide range of action learning activities, including a business simulation, capstone and transfer projects, and leadership Coaching.

Programme Benefits

Concentrated General Management Expertise

This diploma program allows you to develop targeted skills in the areas of finance, strategy, and leadership. The content ranges from state-of-the-art aspects to in-depth insights into specialist topics. Graduates of this program will be able to take on complex business challenges and master these successfully.

Course Structure

  • 72 hours of preparatory, self-paced e-learning supported by individual mentoring
  • individual transfer projects with coaching
  • Leadership coaching
  • Business Simulation
  • 32 days of in-class sessions with corresponding preparatory and follow-up work

Content & Faculty

Strategy Certificate

Strategy Development

  • Market vs. Resource-Based Strategies
  • Context Sesitivity & Process Innovation
  • Growth Strategy
  • Business Models

Strategy Implementation

  • Strategy Execution
  • Balanced Score Card
  • Systems Thinking
  • Business Simulation
  • Capstone Presentations

Finance and Controlling Certificate

Driving Financial Performance

  • Analyzing the financial health of a company
  • Evaluating companies and businesses
  • Making thorough financial decisions


  • Understanding balance sheet, income statement, and cash flow statement
  • Assessing complex financial reports

Financing, Investment, and Value Management

  • Financing the company
  • Appraising investments
  • Setting value-based targets and incentivizing executives

Management Accounting

  • Setting financial objectives and making budgets
  • Using direct costing vs. full absorption costing
  • Implementing an effective report


Leadership Certificate

  • Leadership with energy and focus
  • Personal level – Leadership-personality and skills
  • Team level: High-performance teams and team diversity
  • Organizational level. Strategic leadership

Tomi Laamanen, Prof. Dr. Dr., Chair of Strategic Management, Director of the Institute of Management, University of St. Gallen

Dr. Thorsten Truijens, Academic Director of the Finance and Controlling Certificate, Institute of Management, University of St. Gallen

Heike Bruch, Prof. Dr., Director of the Institute for Leadership and Human Resources Management, University of Gallen


The Diploma of Advanced Studies in General Management is the perfect supplement to my engineering expertise. Thanks to the program, I am now also well positioned to assess technical issues from a business perspective, a skill I was able to apply firsthand during the completion of my diploma thesis.
Dr. Dirk Stahlecker
R&D Program Manager, Alstom Thermal Power

Why HSG?

Executive education at the University of St.Gallen (HSG), one of Europe's leading business universities, provides you with an optimal preparation for the future. The University of St.Gallen is more than just an educational institution; it is a place of inspiration that stimulates you to think. You will acquire up-to-date knowledge that is of great practical relvance, and gain valuable insights. This will enable you to make an important contribution to social and economic progress and to your own personal development. "From insight to impact" is not just our message; it is a promise against which we can be measured.