General Management & Strategy

Essentials in General Management CAS HSG

Development of Business Competencies in Strategy, Finance and Leadership for Non-Economists


Programme Description

Understanding interrelationships in business management is the foundation of every successful manager today. As non-economist this program will equip you with the necessary tools in the areas of Strategy, Finance and Leadership to take confident and professional action in matters requiring business management skills and to position yourself in the long term as competent leader.

Target Audience

This certificate is aimed at non-business-administration specialists in lower and middle echelon management who want to acquaint themselves with business subjects.


Start Dates
12h self-study + 13 days on-campus attendance time
Number of ECTS Credits
Level of Experience
Senior Manager
Functional Manager
Functional Specialist
High Potential
Programme Type
CHF 17'500
St. Gallen
Individual Modules Bookable
Flexible Entry
Programme Language

Programme Benefits

  • Shape future-proof competitive strategies to position yourself and survive in contested markets.
  • Initiate change processes and be capable of advancing them and bringing them to a professional conclusion.
  • Know the fundamentals of double-entry accounting and analyze past events.
  • Plan the financial future making use of key figures and prepare capital budgets.
  • Develop your own specific management style and lead your team securely and confidently even in difficult circumstances.

Course Structure

Overall, this Executive Education program lasts 6-9 months, depending on the entry point, and includes:   

4 on-campus modules in St. Gallen

  • Self-Management and Resilience: July 13 – 15, 2022

  • Leading with Energy and Focus: September 28 – 30, 2022

  • Driving Financial Performance: April 24 – 27, 2023

  • Building Sustainable Strategies: June 6 – 8, 2023

Content & Faculty

Self-Management and Resilience

  • Self-Management: Living and accomplishing self-determined, creating good relationships, being effective and experiencing self-efficacy

  • A worthy image of man: Recognize and live your own potential, internalize strong and sustainably sound dogma and anchor yourself in your own strength and peace.

  • Development of inner strength and success: Create attitude and being meaningfully, raise self-confidence, recognize price tags of your own values and apply the 7-step process model to practice

Building Sustainable Strategies 

  • Strategies for business units – develop competitive strategies and tactics for contested industries

  • Implementing strategies – initiate, follow and conclude change processes

  • Building innovative business models – improve value creation and develop the business mode

Driving Financial Performance

  • Understanding balance sheets and asking the pertinent questions – interpret key figures correctly and recognize risks early on

  • Tools of financial management – utilize the business plan as tool to successfully shape the future

  • Financial performance indicators – analyze and assess the success of strategic decisions

Leading with Energy and Focus 

  • Develop your own management style – manage yourself and your team confidently and persuasively

  • Effective and inspiring leadership – develop and communicate a common vision
  • Change management – overcome resistance and motivate your employees to stand behind a common goal


Tomi Laamanen, Prof. Dr. Dr., Chair of Strategic Management, Director of the Institute of Management, University of St. Gallen

Dr. Thorsten Truijens, Academic Director of the Finance and Controlling Certificate, Institute of Management, University of St. Gallen

Heike Bruch, Prof. Dr., Director of the Institute for Leadership and Human Resources Management, University of Gallen

Michaela Platter, Mag. Dipl. Ing. – Self-employed Business Consultant , Trainer & Coach

How to apply

Your Application

Are you interested? Then sign up for the executive education program „Essentials in General Management CAS HSG“. To do this, you must first create an account. Then you can go through the application step-by-step and submit. We look forward to your registration!

Further information


The quality of the professors was exceptional. Highly relevant examples were repeatedly demonstrated in practice to provide a broader understanding of topics. My knowledge was enhanced significantly in ways that support my day-to-day management tasks.
Chris Howard
Global Program Manager, Financial Services Industry
As an engineer employed on a full-time basis, I needed a management program that accommodated my hectic schedule and needs. And that is exactly what the Management Certificate course provided.
Dr. Michael Winkler
Senior Scientist, NATO C3 Agency
This is high-caliber management education, comparable to my previous studies at an Ivy League university in the United States.
Stefan E. Mueller

Why HSG?

Executive education at the University of St.Gallen (HSG), one of Europe's leading business universities, provides you with an optimal preparation for the future. The University of St.Gallen is more than just an educational institution; it is a place of inspiration that stimulates you to think. You will acquire up-to-date knowledge that is of great practical relvance, and gain valuable insights. This will enable you to make an important contribution to social and economic progress and to your own personal development. "From insight to impact" is not just our message; it is a promise against which we can be measured. 

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