General Management & Strategy

Women Back to Business


For Women on the Move

Overview

Programme Description

For women with a university degree or advanced technical college degree who desire to return to the workforce, reposition themselves after a longer hiatus or to take on more responsibility. You are updated on the latest concepts and models for the most relevant management topics. One of the advantages of the programme are the core & elective modules, the two core workshops and the individual career consulting sessions as well as the mentoring programme.

  • Career Relaunch 2022 - the digital conference for re-entry and professional repositioning
  • "Women Back to Business 2021": If you would like to see current course modules, please click here

Target Audience

Women who:

  • are motivated to start something new
  • have a university degree
  • took a career hiatus due to family duties OR
  • want to reposition themselves and take on more sophisticated tasks and additional responsibility
  • would like to return to the workforce in an international environment
  • would like to use their time in Switzerland to obtain a certificate in management from a leading university.

Infos

Start Dates
Duration
9 days onsite, total 27 days
Number of ECTS Credits
12
Level of Experience
Senior Manager
Functional Specialist
High Potential
Programme Type
Certificate
Price
CHF 15,000
Special Discounts
Scholarships are available to individuals who meet certain requirements. Please contact us.
Location
Zurich / St. Gallen / Online
Individual Modules Bookable
Yes
Flexible Entry
Yes
Programme Language
English

Objective

Our aim is to help women succeed professionally, in particular women who desire to return to the workforce, to reposition themselves on the job market, or to take on more sophisticated tasks and more responsibility.

Programme Benefits

You will obtain a professional education and support during your personal change process:

  • You will be updated on the latest concepts and models for the most relevant management topics and develop a deep understanding for the current challenges.
  • Your appeal for potential employers will increase.
  • You will receive professional support for your career transition through individual career consulting sessions, with the opportunity for conscious reflection on how to meet new challenges.
  • You will broaden your professional network with managers in leadership positions as well as with women who find themselves in a similar position as yours. 
  • The programme is structured in separate modules, enabling you to integrate it smoothly into your family and personal schedule.
  • Our partner companies ensure that course content is closely related to practice and guarantee early contacts to potential employers.
  • Flexible and individualized solutions (structure/schedule) are available.

Application Criteria

Participants must have a degree from a university or advanced technical college, or in some exceptional cases upon approval, an equivalent educational certificate. 

Course Structure

The programme is structured in modules that total 27 class days spread out over a 12-month period. Course preparation and follow-up work will require an approximately equal amount of time. Participants will earn a total of 12 ECTS points. One ECTS point is equivalent to 30 hours of course work. 

Flexible and individualized solutions are provided as well.


Programme Structure WBB-HSG

Content & Faculty

Content & Faculty will be updated continuously in the upcoming weeks

Programme Journey WBB-HSG

Legend Programme Journey

1 General Management

23 May 2022, WeiterbildungsZentrum (WBZ) St.Gallen

During the first module you will get to know each other and clarify your expectations as well as the general learning objectives. You will discuss the basic challenges and questions of managing a complex organization on the basis of the new St. Gallen Management Model.

Learning Objectives:

  • What are the most important principles of management?
  • How to deal with complexity and uncertainty in an organization?
  • Why do we need a management model and how can it be used?
  • How to cope with different processes on a strategic as well as operational level?
  • How to apply the principles of management for organizational development?
  • How are strategic management, organizational development, change management and process management linked together?

Dr. Lüder Tockenbürger, Founder and Managing Partner of PRO4S & Partner GmbH, lecturer at various universities and colleges 

 

2 Elective Module: Economics

May/June 2022, location still open

 

3 Business Writing

May/June 2022, online session on zoom

This module can be completed either in English or in German.

 

4 Interview Workshop

June/July 2022, location still open

This module can be completed either in English or in German.

 

5 Elective Module: Law

June/July 2022, location still open

This module will provide participants with insights into the Swiss labor law. In particular, employment and other contracts, obligations (e.g. salary, work, liability), termination, settlement, maternity and gender equality will be addressed.

Prof. Dr. Bruno Mascello, Vice Director of the Executive School of Management, Technology and Law of the University of St.Gallen

 

6 Balancing Your Life

End of August, online session on Zoom

 

7 Project Management

September 2022, location still open

To lead projects professionally and efficiently is an increasing necessity for all companies. You will learn about tools and instruments for successfully managing projects and how to keep them from getting lost in the daily business.

Lecturer: still open 

 

8 Elective Module: Artificial Intelligence

September 2022, location still open

 

9 Digital Savviness

October 2022, online session on Zoom

 

10 Strategy

17 November 2022, location still open

 

11 Collaboration Workshop

November/December 2022, location still open

This module can be completed either in English or in German.

 

12 Leadership

November/December 2022, location still open

 

13 D&I@Work

January 2023, online session on Zoom

 

14 Elective Module: Finance

February 2023, location still open

 

15 Marketing

March 2023, location still open

You will get an update on core concepts of modern marketing management which will enable you to develop a customer-centric marketing strategy. This includes the analysis of customer needs, identification of competitor strengths and weaknesses and development of a strategic marketing plan. The module will also touch on the topic of changing marketing practices, including the role of online business.

Dr. Katharina Rege, Researcher and Lecturer in marketing at HEC Lausanne, visiting Professor at EHL Lausanne.

How to apply

Your Application

Please contact us using the following form. We will be happy to arrange a brief telephone call with you.

Start your professional future today! We look forward to meeting you!

Sign up now

Further information

Corporate Partners

Partner companies get exclusive access to a new talent pool of skilled women and qualified leaders:

  • Through internships and other meetings, have the chance to get to know potential candidates and their strengths
  • Comparatively low priced recruitment opportunities
  • Image building for the company
  • To make a contribution to an important socio-political and economic issue

 

Our Partners

Partner companies Women Back to Business

 

Press Coverage

Women Back to Business (ES-WBB) alumna honored with award

We are very pleased to announce that our former participant Oxana Ochsner is one of the recipients of the Women's Business Award. Ten women were honored on the occasion of the annual Women's Business Conference organized by the Lucerne University of Applied Sciences and Arts in November 2015. Oxana received an award for her successful career comeback and has been working for Raiffeisen Schweiz (one of our partner companies) since her return to the workforce. 

 

Press articles
St.Galler Tagblatt: «Die Ostschweiz hat ein eher konservatives Rollenverständnis»: HSG-Professorin Gudrun Sander über Frauen, Familie und Beruf, July 2021
SonntagsZeitung, Schweizer Firmen behindern die Karriere vieler Frauen, September 2020 (German article)

Forbes, Superwoman, April 2020  (German interview)
mygirlfriendguide.com, Women Back to Business Program, January 2017

 

Other resources

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Testimonials

The coaching and the contact with other women who all wanted to work helped me. I had a wonderful coach; she helped me regain my confidence. I really needed this. The course curriculum was also exciting and of a high standard, and gave me the confidence to be able to learn and implement new things quickly. You need the courage to be imaginative. Because there is no right way to proceed in such situations
Portrait Raquel Delgado Moreira
Raquel Delgado Moreira
Historian
WBB helped me personally to learn more about business thinking patterns. Everything today is economized and structured in clear schemes. If I want to describe an idea and wish to be understood, I have to talk about opportunities and risks or about the degree of public awareness and effort required. Before, I would have talked in long sentences and spoken using flowery language. I knew much of the economic vocabulary. Each woman must discover what she can contribute and must follow her own path.
Portrait Donata Gianesi
Donata Gianesi
Art Historian

Why HSG?

Executive education at the University of St.Gallen (HSG), one of Europe's leading business universities, provides you with an optimal preparation for the future. The University of St.Gallen is more than just an educational institution; it is a place of inspiration that stimulates you to think. You will acquire up-to-date knowledge that is of great practical relvance, and gain valuable insights. This will enable you to make an important contribution to social and economic progress and to your own personal development. "From insight to impact" is not just our message; it is a promise against which we can be measured. 

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