Profit from Digitalization
Digital technology offers us a formerly unimaginable volume of possibilities and new opportunities. But it’s not uncommon to feel shut out and overwhelmed by such rapid development. Unfortunately, avoidance can have far-reaching negative consequences. Tech projects, like all projects, require strong leadership—and leading tech can be learned.

Being Digital

Jan-Marco Leimeister on being truly digital.

Driving Digitalization

DB Schenker on embracing artificial intelligence as a key technology for future success.


Technology plays an ever more important role in research, teaching and executive education at the University of St. Gallen. Research is strongly driven by two institutes: the Institute of Technology Management and the Institute of Information Management. Cooperation between the institutes and industry is an ideal setting to explore the opportunities that technology is providing for business and society.

The ITEM engages in close long-term partnerships (labs) with industry with a clear focus on a research question or field.

Auto-ID Lab @ ETH/HSG ( The Auto-ID Lab, based at HSG and ETH Zurich, is part of a leading research network for the Internet of Things (IoT) with a focus on consumer applications.

Bits to Energy Lab ( The Bits to Energy Lab develops solutions that motivate people to use resources more efficiently.

Bosch IoT Lab ( The Bosch IoT lab portfolio is focused on «smart living & working», «smart mobility», «blockchain technology», and «IoT business models».

Digital Health Interventions ( The Center’s goal is to design scalable, self-learning, and just-in-time behavioral health interventions that are effective and cost-efficient.

Mobiliar Lab for Analytics ( The Mobiliar Lab for Analytics explores the potential of advanced analytics based on unconventional data sources for the insurance sector.


The Institute of Information Management comprises five different chairs:

Prof. Dr. Andrea Back The Chair of Prof. Back focuses on the innovative application of new information technologies in business. Research covers Enterprise 2.0, Mobile Business Solutions, Crowdsourcing and e-Learning.

Prof. Dr. Walter Brenner The Chair of Prof. Brenner focuses on the following research and teaching topics: information management and design management (design thinking in collaboration with Stanford).

Prof. Dr. Reinhard Jung The Chair of Business Engineering is focussing on the following research and teaching subjects: business transformation, business/IT alignment, and Social Media.

Prof. Dr. Jan Marco Leimeister The Chair of Prof. Leimeister works on designing, implementing and managing IT-enabled means of organization and innovation. His research aims at studying the topic of Crowdsourcing, Service Engineering and Management, Digital and Internet Business. 

Prof. Dr. Robert Winter The Chair of Prof. Winter focuses on analysis and method design for enterprise-wide integration and transformation design problems in the areas of information logistics, enterprise architecture, and corporate management.

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